About us
Wayforward, a visionary digital agency, emerged in 2025 ,Bangkok-based creative agency specializing in strategic digital storytelling. We craft authentic narratives with depth and impact for global brands.
Our mission is to transform your brand into extraordinary by combining creativity, technology, and data-driven strategies.
Our Collective Experience
Before uniting to found Wayforward, our leadership team conceptualized, managed, and executed award-winning campaigns and digital ecosystems for prominent local and international brands.
Corporate Identity & Brand Narrative Setup
Established a distinctive corporate identity, logo design, and compelling brand narrative tailored for an innovative venture capital firm to resonate with global stakeholders.
Post-Merger Strategic Brand Positioning
Formulated competitive brand roles and sharp strategic communication frameworks to reinforce market confidence and distinctly project brand strengths during the TMB-Thanachart merger.
Ecosystem Social Management & Content
Executed day-to-day social media management and highly creative, tech-focused content creation to cultivate a future-forward digital lifestyle community.
“The Empress of Creamer” Content Campaign
Developed a creative content architecture and high-impact social assets tailored for digital platforms to solidify market leadership and drive modern consumer engagement.
550+ KOLs Campaign & Omnichannel Seeding
Activated an extensive matrix of 550+ multi-tier influencers and UGC creators alongside strategic cross-platform seeding to generate nationwide product awareness.
TikTok Influencer Optimization
Devised a precise multi-tier influencer campaign for ‘Scotch Beauty Shot’, generating 24M+ reach and 20M+ video views with a significantly lowered cost-per-view (CPV).
Bronze Award-Winning CRM Lucky Draw Loop
Designed an automated lucky draw activation framework that drove a +35% YOY sales increase, ultimately winning Bronze for CRM at the Marketing Excellence Awards.
Line OA Perfoemance Optimization
Structured a scalable digital community framework within LINE ecosystems, enhancing real-time user collaboration, engagement loops, and continuous value distribution.
Gold-Winning “I’m Perfectly ME” Blitz
Spearheaded an iconic rebranding and marketing blitz addressing social beauty discourses, impacting 10M+ users.
111th Anniversary National Digital Funnel
Co-managed a frictionless, high-incentive digital customer acquisition funnel for a massive anniversary milestone activation campaign.
wayforward team
Our team of designers, strategists, and technologists work together to deliver solutions that inspire, engage, and drive results.
Anuparb S. Ohm
Co-Founder & Head of Business PartnerA multifaceted technology and digital marketing veteran specializing in engineering robust digital ecosystems, data platforms, and scalable corporate growth strategies.
- Head of Digital Communication & Platform Solution – EGG Digital
- Digital Director – Better Way
- Sales Manager – Triple Three Broadband
Wikky
Co-Founder & Head of Strategic PlanningA seasoned digital marketing strategist proficient in crafting high-impact, analytical marketing roadmaps for market-leading global and local enterprises through deep consumer insights.
- Head of Strategic Planning – EGG Digital
- Digital Strategy Marketing – Better Way
- Digital Director – Lava PM
Game
Co-Founder & Head of Brand & Creative StrategyA passionate brand consultant and creative director dedicated to transforming complex corporate data into bold, impactful market communication strategies and long-term brand equity.
- Brand Strategist – Dentsu One
- Strategic Planner – Iris Worldwide
- Brand Strategist – CHQ
