Betterway Co.,Ltd.
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Brand & Campaign Strategy, Creative Concept, KOLs Strategy & Management, Media Performance Planning, Shelf-divider Design
Youngster bkk (#ฉันมั่นหน้า Campaign) & Salmon Lab (“คุณครูพนมวัน” Social Film)
The Strategy & Execution
Revived the iconic cosmetics brand through an electrifying and provocative marketing blitz engineered by strategic budgeting and sharp audience insights. The movement effectively engaged widespread audiences across Thailand, triggering an organic social phenomenon that successfully shifted the brand image into a modernized, inclusive landscape.
Strategic Masterpieces
#ฉันมั่นหน้า — I’M Perfectly ME
In Collaboration with Youngster bkkA transformative rebranding movement addressing local social issues regarding makeup expression in schools. By shifting the perspective to “makeup is a vital social skill,” this campaign challenged traditional taboos and established a completely new standard of beauty where society empowers youth to authentically embrace themselves.
“คุณครูพนมวัน” (ฉายแสงทุกการเติบโต)
In Collaboration with Salmon LabAn impactful, emotion-driven social film focusing on a teacher who bravely supports her students to shine and be their true selves in school. Redefining modern educational spaces and beauty inclusivity through narrative-driven social discourse.
Ecosystem & Core Expertise
#ขอโทษนะที่ชื่อมิสทิน
An extremely bold campaign blueprint built entirely on customer pain points. By flipping negative perceptions into a transparent, sincere corporate dialogue, the campaign captured the hearts of younger demographics, proving that raw corporate sincerity is the ultimate disruptor.
Applied Solutions & Services
- Captivating Brand Narrative: Redefining historical identities to connect flawlessly with next-gen cosmetics consumers.
- Social Discourse Marketing: Transforming cultural friction into meaningful brand loyalty and community movement.
- Product Strategy Synchronicity: Launching custom conceptual lines like “So Cute Eyebrow Pencil” and “Pretty Me Semi Matte Mini Lipstick” to lock conversions directly to products.